I Swear, This Title….

Kottke recently revisited a theme that’s been running for a few years now: titles with a swear — f*ck, in this case — in the title. According to Slate, the practice stems from the 2011 parenting title Go the F*ck to Sleep, and has accelerated over the years.

I’m more interested in the design of such a title. Bookstores, advertisers, and publicists demand that the swear never be completely spelled out, but that doesn’t restrict great design ideas. Here are a few of my favorites:

Love the fork. (So to speak.)
The less-is-more approach.
Whales as sardines.
Interesting choice with the capitals, or lack thereof.

Note the over-arching theme: no, not that — the lack of photography. The vast majority of these titles are text based, supposedly because something competing with the swear would detract from the shock value. There’s a primary color thing going, too, probably for the same reason.

Most of the time:

Self-help, with style.

Something different for your day!

Beautifully Briefed, Early March 2022: Monograph Impresses, Monotype Trends, and Media Waste

Three diverse items in this round-up, from illustration to typography to whether or not ad-blockers are actually environmentally-friendly — along with a response that reminds us to look at the bigger picture.

Malika Favre (Expanded Edition)

CreativeBoom:

French illustrator and graphic designer Malika Favre has been impressing audiences for years with her minimalist work for publications such as The New Yorker, Vogue, and Vanity Fair. Now over a decade’s worth of her work has been released in a new monograph from Counter-Print, which contains a suitably stripped-back aesthetic.

Her style is distinctive; I’ve liked her New Yorker covers especially:

Malika Favre (Expanded Edition) in English

The book includes the illustrator’s own cover, and she had a big hand in designing the layout, too. CreativeBoom’s article is excellent — check it out.

Monotype’s 2022 Trends

It’s Nice That points us to the recently-released 2022 Type Trends Report from Monotype:

Monotype’s 2022 Type Trends Report cover

Throughout yet another “unprecedented year,” it’s safe to say that the macro trends influencing the type design community are nearly too long to list. Several socioeconomic, political, and cultural events continue to shape the way we approach creative work and how connect to each other online and offline.

Biodiversity’s relationship to type, varying type styles in a single logo, and thin serifs — the one I’m likely to use somewhere — are in this year.

New York’s Park Lane Hotel

The above example, from New York’s Park Lane Hotel, is but one they cite (see that whole, very lovely project at Brand New). Check out the whole report, and get trendy.

Perhaps we can convince Apple to go back to its also-lovely Garamond…?

Media, Trackers, Blockers, and the Environment: There’s a Problem

Did it ever occur that using an ad blocker in your browser is actually an environmentally-friendly move? No, I hadn’t put it together, either.1More from MIT on ecological impacts of cloud computing here.

70% junk. Surprise and shock (not really).

[U]p to 70% of the electricity consumption (and therefore carbon emissions) caused by visiting a French media site is triggered by advertisements and stats. Therefore, using an ad blocker even becomes an ecological gesture. But we also suggest actions web editors could take to reduce this impact.

An interesting study, certainly, with information that many of us already use and some suggestions for action in case we don’t. But…:

Another of Monotype’s 2022 Type Trends, appropriated for use here

Nick Heer:

I have qualms with this. The idea of a “carbon footprint” was invented by British Petroleum to direct focus away from environmental policies that would impact its business, instead blaming individuals for not recycling correctly or biking to work more. A “carbon footprint” is also a simplistic view of how anything contributes to global warming, and that it seems to be used here as a synonym for bandwidth and CPU consumption.

I’m not sure whether I’ve called out the excellent Pixel Envy2A sort-of Daring Fireball with Canadian roots, but this is an example of why I should.

That is where I think this well-intentioned study falters. Even so, it is absurd that up to 70% of a media website’s CPU and bandwidth consumption is dedicated to web bullshit. Remember: the whole point of web bullshit is that it is not just the ads, it is about an entire network of self justifying privacy hostile infrastructure constructed around them.

  • 1
    More from MIT on ecological impacts of cloud computing here.
  • 2
    A sort-of Daring Fireball with Canadian roots

Beautifully Briefed, Late February 2022: Photography, Font, and Furniture

A three-fer as we wind through this February: Peter Stewart, a really talented architecture photographer from Australia; VAG Rounded, Apple’s keyboard font and how it relates to Volkswagen; and a new site called The Apple Store Glossary leads to an interesting review of furniture in Apple Stores.

Peter Stewart

November’s Beautifully Briefed covered the 2021 Architecture Photography Awards shortlist, and one of the photographers is Peter Stewart, a self-taught Australian who wanders around Asia. Gotta say: he’s better than great.

“Hanshins Web” Osaka, Japan. 2019, by Peter Stewart

His eye for pattern and color is spot-on:

“Four Columns” Tokyo, Japan. 2019, by Peter Stewart

Archinect’s In Focus feature has a great 2019 interview that not only discusses the how and where, but also the why — including his thoughts on use of Photoshop and, perhaps most insightfully, how to thrive as a photographer in this crowded age:

The hardest part of being a photographer today is finding a way to stand out among the crowd. In just the past few years Instagram has changed everything and given rise to a sizable number of highly talented new photographers. We are inherently influenced by the work we see from others, and as such has given rise to a lot of popular trends and styles of photography which has brought about a bit of a copycat culture. The point is, I think it’s important to find your own themes and ideas in order to progress, and not to simply emulate.

Peter Stewart, Archinect Interview

Check it out.

VAG Rounded and Apple

Daring Fireball is a daily stop for Apple geeks like me, but rarely does it cross into graphic design territory — except when it links to a Jalopnik article discussing how a Volkswagen font wound up on Apple’s keyboards.

Good stuff. (Bonus ’80s Dasher brochure siting, too.) Enjoy.

Apple Store’s Boardroom Furniture

Some Apple Stores have additional, not-usually-open-to-the-public spaces called boardrooms. And, as you might imagine, they’re filled with interesting stuff.

A new (to me, at least) site called The Apple Store Glossary has information and photographs of all aspects of Apple Stores, from the new Pickup area to the behind-the-scenes Boardrooms.

The latter started out as something called Briefing Rooms, intended for business customers and special events. However, they’ve evolved: more casual, more comfortable. And more interesting:

Apple Boardroom (Passeig de Gràcia store, Barcelona, Spain)

9to5Mac has a great roundup of these rooms we don’t see, from the accessories (bonus Eames Bird sightings) to the books, and perhaps most interestingly, the furniture.

Grab a seat, get comfortable, and get info.

Architecture in Music

New Zealand-based photographer Charles Brooks, who happens to have spent years as a professional cellist, brings us some astonishing inside-the-instrument shots, including this one:

1780 Lockey Hill Cello. © Charles Brooks

The Colossal post, where I ran across this, is definitely worth a read. But let me just add one thing: He’s using an L-mount (yes!) Laowa probe lens, an insightful choice driven by curiosity. Well done, sir.

His levitation shots are killer, too. And there’s behind-the-scenes (literally) stuff on his blog. Oh, and his logo is fantastic.

Score! (Sorry — had to say it.) Go visit.

New Website. Finally.

Housekeeping news: I went back to having an actual website in June, 2019; for a few years, I’d just used a photography hosting service, as photography was the vast majority of what I did. However, when book design again became an important-enough part of my work, I wanted to have a space to talk about it. I bought a WordPress template, added photographs, and posted it.

…But I never really liked it. From the beginning, I felt y’all deserved more: better typography, better photography, better everything. Like so many, however, one’s own stuff is always at the bottom of the to-do list. No longer.

I’d like to introduce the new version:

The new gileshoover.com, January, 2022

There were a few bumps getting here (naturally, I broke everything along the way; to say I don’t code is an understatement!), but with some tweaking notwithstanding, the new gileshoover.com is live. It’s got all-original photography, matched sans and serif font superfamily (Merriweather by Sorkin Type, a Google Font), much faster response time, open-source foundations, and so on.

Note that entries on Foreword are best seen individually, as you’ll see bigger photographs (or illustrations, graphics, etc.). Click on entry titles to get there.

Please explore.

Beautifully Briefed, January 2022: Airplanes, Architecture, and Typography

BB Jan22 header image

Happy New Year! Stephen Colbert called it, “an unprecedented third year of 2020.” Let’s hope it turns out better than that.

To that end, here are some neat things to catch your eye.

Airliner Photography, to the nth degree
MG - no bogies here

I’ve been a plane junkie since, well, forever; to this day, I watch YouTube videos of things flying around, often the big ‘uns. I follow Airliners.net’s Civil Aviation forum, and can tell you at a glance whether something sitting at the gate is a Embraer 190 or Airbus 220. So this new title by photographer Maxime Guyon has my complete attention.

MG engine

Very much looking forward to getting my hands on. Beautifully done, sir. (Via a great article at It’s Nice That.)

ArchDaily’s New Branding

Meanwhile, another subject I follow:

ArchDaily 2022

Arch Daily has already teamed up with Architonic, a site for products, last year. For 2022, they’ve rebranded and both sites are now linked with DesignBoom, one of the web’s original sites for design and architecture (since 1999!). Dezeen has more.

The Year in Type

Last but certainly not least, I Love Typography has a great roundup of 2021: The Year in Type.

The Year in Type, 2021

Enjoy, indeed.

My 50 Favorite Book Covers of 2021

2021 Favorite Book Covers

This post is late, because I had trouble narrowing my long list down . . . and then, when even the short list was too long, said, “heck, 21 is too few for a year with such superlative design.” So, instead of 21 for ’21, y’all get 50. Grab a delicious beverage, settle in, and enjoy.

My selections stem from books I’ve seen; the “best of” lists from NPR, The New Yorker, Kottke, and the BBC; and the best book cover lists from Spine, the Casual Optimist, Kottke, AIGA Eye on Design, Creative Review, LitHub, and PRINT magazine. When you’re done here, see how my list compares with theirs — a great many more outstanding covers await.

Please remember that these are my favorites — others might say “best,” but I’ve been in this business long enough to know that there’s always another great title you haven’t seen or read about, and I don’t want to disrespect any of the great book designers not on this list. I’ve tried to include design credit where I could (thank you to the folks who answered emails with that information), and I wish to stress that any mistakes (incorrect attribution, link not working, etc.) in the list below are mine.

My cover of the year is one of those combinations of photography and printed word that works on multiple levels. Okay, sure, it’s called Liar’s Dictionary, so I may totally be pulling your leg here, but:

2021 Cover of the Year: Liar's Dictionary

“We all peacock with our words,” one reviewer said: exactly right. I’m wondering about the direction of the shadow — some Monday morning quarterbacking, for certain — but otherwise, I’d be incredibly pleased to have this cover in my portfolio. It speaks to what I aspire to, which is the best photography and best graphics working in beautiful concert. Design by Emily Mahon. (Bonus: See a Spine write-up on Emily from 2017.)

With Teeth book cover

My runner-up for favorite cover of the year, this novel of a queer mother is immeasurably strengthened by this extraordinary cover. Great color, great type . . . just great. Design by Lauren Peters-Collaer.

The rest, in alphabetical order:

Abundance

The ability of this cover to catch your eye on a crowded bookshelf is undeniable, but it’s the amount communicated with seeming simplicity that makes it a winner. Design by Kapo Ng.

An Honest Living book cover

The progression of graphics here win on several levels, but the icing on this “exquisite ransom note” (thanks, Lithub) is the shadow from the silhouette in the middle. The use of so few colors is a huge bonus. Design by David Pearson. (He doesn’t seem to have a website, but here’s a It’s Nice That article.)

Awake book design

The combination of background image — the eyebrows are perfect — with the elements making up the overlays is wonderful. The wraparound text adds to the whimsy. Brilliant results. Design by Joan Wong.

Beautiful Country book design

This is just great: “struggle to survive” so prominently displayed, the fence and wall, what looks like a cop in the upper left, the guy staring straight at camera in the lower left, the “hurry up” notion of the mother and child, the colors of the collage, everything. Wow. Design by Linda Huang.

Brothers and Keepers book cover

This is another from the “simple is better” category. Great colors, yes, but little details, like the type and the subtle overlay of the graphs over some of that type take it over the finish line with style.

Concepcion book cover

Collage and type, yellow and green, all done beautifully well. Bonus points for the hints — just hints — at faces. Design by Lauren Peters-Collaer.

Curb book cover

Another with simple colors, but the strengths here are not only in the eye-catching type, but the repeating line drawings with their own curb . . . and that single lit window for the win.

Dear Senthuran book cover

Leopard! Wonderful pencil sketch! From the simple-at-first-glance category we have anything but.

Edge Case book cover

At the risk of repeating myself, this one seems simple. Until you realize that the tomatoes age . . . and spoil. (The vine’s awesome, too.) Edgy design by Na Kim. (Bonus AIGA Eye on Design article on her.)

Foucault in Warsaw book cover

“Memorable” doesn’t begin to describe this one; the upside-down painting is only the beginning. Design by Daniel Benneworth-Gray.

God of Mercy book cover

I’m going to go with chalk rather than brush to describe the type and especially flames, but either way, when combined with this extreme close-up, its perfectly-chosen duotone, and fantastic skin texture of this beautiful model, we get something close to amazing. Design by Sara Wood.

Gold Diggers book cover

In contrast to some, this one is not simple at all: deeply detailed and strikingly colored, this cover says “all-American” in a way only an immigrant can. Design by Stephanie Ross.

Great Circle book cover

Mentioned earlier this year, this title circles back because the artwork demands it. Cool white-type title, too. Design by Kelly Blair.

Hard Like Water book cover

The smile — and the shoes! — speak more loudly than the revolutionary themes so typical of Maoist-era settings. The perfect parody cover. Brilliant. Cover design by Matthew Broughton, based on art by Biao Zhong.

Harlem Shuffle book cover

Color, type, objects, the arrow, “a novel,” circled, the people and places . . . all add up to so much more than just the sum of the parts. Awesome.

Harsh Times book cover

Nobel prize, blah, blah. It’s the cover, darn it! Design by Alex Merto.

Hex book cover

The first of two skulls on this year’s list, this one made up of perhaps the least-hexed thing imaginable.

House of Sticks book cover

This one’s on this list for its subtle brilliance: the watercolor lines, the great typography choice, and integration of the photograph. Nicely done.

How the One-Armed Sister Sweeps Her House book cover

One the one hand, a simple photograph-and-title book cover. On the other, it’s beautifully cropped, the reader/viewer catches the “look,” and it’s complimented with great color choices. Long title served oh-so-well.

In book cover

You don’t see almost-blank covers every day, and this one, especially, makes you want in. (Sorry.) Brilliant.

Intimations book cover

I. Want. To. Have. Taken. This. Photograph. (And then done this cover.)

Kennedy's Avenger book cover

This type of cover is actually very difficult to accomplish well, and here, it’s . . . well, accomplished.

Look For Me and I'll Be Gone book cover

Brilliant on so many levels. Design by David Litman.

Morningside Heights book cover

Color and type compliment the awesome choice of suit and hat here. One of those covers that demands the reader/viewer pick it up off the shelf and explore. Design by Kelly Blair.

My Monticello book cover

The painterly elements here lead the reader/viewer to the correct question: “what is this about?” and, guaranteed: it’s not what you think.

Nectarine book cover

This made a bunch of best-of lists this year, and I gotta say: it’s one accomplished scribble. Brilliant. Design by Dave Drummond. (Bonus: Dave Drummond has a write-up from PRINT.)

Nobody Somebody Anybody book cover

The best riff on “upstairs, downstairs” seen in a long, long time.

O Beautiful book cover

Watercolor, in every sense of the word. (Cloudy drips, too.) O-so-beautiful. Design by Young Jin Lim.

O book cover

Oh — wait a minute. Stick-on that isn’t, quite, combined with peeling and what seems like staring add up to a favorite. Design by Gray318.

Pessoa book cover

From the simple-but-not dept., we have another brilliant entry, with great color choices, type placement, and the best — some might say, “Iconic” — “a biography” stamp ever. Love that the smallest photo is peeling, too. I’m actually envious of the talent displayed here! Design by Yang Kim.

Reparations Now book cover

I hope it comes out in the relatively small photograph, but this is actually paper cut. Great choices, great colors.

Silent Winds Dry Seas book cover

Like a dreamily lace curtain, the overlay on this painted shore brings what could be nice to the level of sublime. Having a cool title helps, too. Winner.

Skinship book cover

Wow. This cover violates so many supposed rules, yet succeeds on so many levels — absolutely brilliant. Design by Janet Hansen.

Stranger to the Moon book cover

The simple-yet-not cup floweth over with this one; its scant 96 pages encompass dystopian political fiction that wins national awards and deserves something this strong. Design by Janet Hansen.

Summer Water book cover

Illustration rules, in a foreboding style that suggests anything other than a Scottish summer. Lovely slim type is complimented perfectly by the script at the bottom. The title is actually Summerwater, by the way — I missed the hyphen at first — but ultimately I’m not sure it matters. Design by June Park.

Tastes Like War book cover

The ingredients on this cover, together with splattered red, suggest more than food, racism, and a parent’s problems, yet this is a title I’d definitely pick and and spend time examining — all thanks to great design.

That Old Country Music book cover

An absolutely perfect photograph highlights a stack of great choices.

The Copenhagen Trilogy book cover

The old-time portrait it taken to the next three levels. Fantastic. Bonus points for an unusual type choice (type name, according to site name). Great, great design by Na Kim. (See also the PRINT write-up on this title.)

The Divines book cover

The photograph cropping alone brings this title to the table, but when combined with the aged background, the white dots perhaps suggesting a past shot through with problems, and the desiccated flower suggest something so much more. Design by Mumtaz Mustafa.

Open and Nev book cover

Sure, impressing Ta-Nehisi Coates and Barak Obama means impressive fiction — but it deserves a cover with star power, and this design by — absolutely delivers. Great stuff.

The Ghost Sequences book cover

The second skull on the list, this “house built by memory in-between your skin and bones” requires a second look, then a third. Deal me in. Design by Vince Haigh.

The Haunting of Alma Fielding book cover

Great type complimenting great illustration choices, sure, but those feet . . . .

This Thing Between Us book cover

Surreal smart speaker — no kidding. How does one design a cover for that, exactly? This way. Design by Sara Wood.

This Wound is a World book cover

“[C]ut a hole in the sky / to world inside,” this volume of Native American poetry suggests. The cover does just that.

Three Novels book cover

“Another few cuts of paper,” he said with such casualness. Ha! Design by Tom Etherington.

Warmth book cover

“Beautifully rendered and bracingly honest,” one of the reviews says. The cover, as well. (Plus, lines.)

We Run the Tides book cover

The color choices here, combined with the illustration, suggest something soothing, yet catch the eye in a way that demands attention. The mystery within does, too, from practically the first sentence. Here because I know I wouldn’t have done it so well.

Zorrie book cover

Climbing that ladder’s going to take a minute. But then, that’s what it’s all about . . . .

On to 2022, everyone! Thanks for surviving 2020, 2021, and continuing to read — here, and behind your favorite book cover.

Beautifully Briefed, December 2021: Holiday Edition

Beautifully Briefed, December 2021

It’s the yearly wrap-up and the holiday season! Recap and Rejoice!

Hermès Does Windows

“Journey of a Lifetime” is this year’s window display for Hermès — yes, Hermès should have an accent, but I can’t seem to summon it today fixed! — so let’s go with a picture instead:

Hermes window display

All in paper. No, let me repeat that: it’s all paper. (Well, perhaps some glue.) From artists Zim and Zou. Here’s another, one of their earlier works:

Zim and Zou, previously

Read more at This is Colossal about the window and the church. Nice.

Yule Ogg

While we’re on the subject of the holidays, check this out:

Yule Ogg

That’s right, it’s one of those four-hour Yule log videos — but with a twist. Those are wooden type pieces going up the flame. Check it out, along with the backstory, at It’s Nice That.

Top Architectural Photography Projects

Closing out, we start the year’s “best of” round-ups, this one Dezeen’s top 10 architectural photography projects of 2021:

Soviet (Asia) Photography

Above, Soviet architecture, central Asia, by Roberto Conte and Stefano Perego. Below, Structure Photography by Nikola Olic:

"Poetic" Architecture Photography

The latter is called “poetic,” a description I’d completely agree with. The Mother Road, USA, by Hayley Eichenbaum (previously mentioned) is there, too. Enjoy.

That’s it until after the holiday. Around the first, stay tuned for my favorite book designs of 2021 and more. Take care!

Letterpress Typeface from Plymouth Press

Letterpress type, digitally

James Brocklehurst is leading a new kind of innovation method for typography, harking back to the good old days of the letterpress. The technology uses scanned letterpress prints for each letter, and through scripting, randomly cycl[ing] through a range of alternate letterforms whilst you type.

The font uses OpenType scripting to automatically cycle through a range of alternate glyphs for each character, giving a ‘random’ appearance as you type. (Alternates can also be chosen manually in supported applications.) Very nice, and if you jump through some hoops, some neat results:

Letterpress type, digitally

It’s display only — no numbers, limited punctuation — but absolutely worth the download. And did I mention it’s free? Go!

(Via It’s Nice That. Thank you.)

Washington Post’s Best Book Covers 2021

WP Best Book Design 2021

The Washington Post has an article from book designer Kimberly Glyder with her favorite book covers of 2021. Her bio:

Kimberly Glyder’s studio specializes in book design, illustration and lettering. Her work has been featured in the AIGA 50 Books/50 Covers show, the Type Director’s Club Annual Exhibition, Print magazine, American Illustration, the American University Presses Book Jacket and Journal Show, and the New York Book Show.

Check her “best of” at the WP, and stay tuned for more 2021 lists next month.

Cadillac and Mercedes Logos: New — or Not (Updated)

Cadillac and MB logos

NOTE: See my previous car logo redesign coverage regarding BMW, Mini, etc., and more recently, Volvo.

Update, 7 December, 2021: Brand New has, as usual, done a superlative job of discussing the new Cadillac logo. See their post here, remembering that they’re subscription now — possibly the best $20/year available.

Original post follows:

Cadillac has updated their logo, their first redesign since 2014. First, though, some history:

Cadillac logo history

The mid-century look, with the “crowned” logo, might be my favorite:

Photo by Jill Refer
Photo by Jill Reger

As seen in the last line above, the 2014 logo is a simplification of the 2000 logo, sans the “old-person” wreath, and I thought quite successful:

Fast-foreword (ahem) to 2021, and the monochromatic, flat-logo thing is in full swing. The latest “old-person” target is the Cadillac script, replaced with another trendy item, a custom “Cadillac Gothic” font.

Cadillac Dealer, 2021

Not only that, but there’s the new trend among luxury automobiles — mere cars aren’t good enough — of illuminated logos;

Cadillac illuminated logo

It’s Nice That has more on Mother Design’s new take on Cadillac.

Mercedes, on the other hand, has just celebrated the 100th anniversary of the three-pointed star. Then:

MB logo, historical

Now:

MB logo, now

When it’s done right….

Neenah Swatch Pro

From Dieline:

Specialty paper manufacturer Neenah has announced a refresh to its Classic paper swatchbooks that makes bringing designs from digital workspaces to the physical world, including a significant revamping of the numbering system, optimized for the Neenah Swatch Pro extension for Adobe Illustrator, Photoshop, and InDesign.

I’m a sucker for good paper — many of you know I started in print work, and to this day, prefer it over digital destinations. Neenah manufactures Classic Textures (think: linen, laid, etc.) that have been with us forever and are still very much appreciated when it comes time to put ink of paper. Literally. An extension that makes it easy to see what that looks like — something as simple as a number, like Pantone — is fantastic.

Get more information from Neenah, or check the Adobe Extension Exchange (note: that page still lists a 2019 update).

The Most Iconic Book Covers (Again)

LitHub has posted an article about what the author terms, “The 25 Most Iconic Book Covers in History.” (See the BBC’s article, previously.) Hard to disagree with LitHub’s choices, either:

Some were less familiar to me —wherein I’m familiar with the work if not the cover — but awesome nonetheless:

2001-29- Matt Flynn 039

And then there are the covers that spawned movie posters, like this one:

My personal favorite, which also falls into the movie category, is a Chip Kidd masterpiece:

Please enjoy the whole article, including both the bonus items at the end and some excellent suggestions in the comments. (Via Kottke.)

Beautifully Briefed: September, 2021

BB - Sept 21

Let’s get the shock news out of the way first:

Hoefler and Monotype

It’s been thirty-two years, four months, and fourteen days since I hung out a shingle to announce that The Hoefler Type Foundry was open for business. What started as a sole proprietorship grew into the Hoefler&Co of today, a diversified design and technology practice with an international reach, still dedicated to the invention of original, thoughtful, and hard-working typefaces.

Meanwhile, “nothing will change,” Jonathan Hoefler (previously) says, except that he’ll be stepping down. That’s kind of a big change, IMHO — but after using typography to “help elect a president,” where do you go from there? Read more here.

In happier news, the much-delayed new Bond movie, No Time to Die, is finally in theaters next week.

The 007 logo

Ever wonder who was responsible for the above (slightly brilliant) graphic? Read Stephen Heller’s The Daily Heller: The Most Prolific Designer You’ve Never Known. Informative and great. Bang!

Corp State of America: GA

Keith Fleck has gotten a good deal of press for his Corporate States of America, but in case you haven’t seen it, it’s absolutely worth a look. Maine’s L.L. Bean, Florida’s Publix, and, of course, Georgia’s Coca-Cola are all winners. 51 bonus points!

Lastly for this month, some book design:

On Myself

Daily Nous asks their readers to nominate the best philosophy book covers — Judging Philosophy Books By Their Covers — and there are some winners, some absolute losers, and a few funny moments, too:

Black Sabbath, except not

“This always reminded me of a rejected Black Sabbath album cover or something,” says the poster. Nice. (And only 185 cents!)

On Volvo’s New Logo

Volvo Concept Rechage (2021) title image

The “Iron Mark” has been given a makeover, and the result is … interesting. First, as a reminder, here’s the logo as it appeared previously — no, the one previous to that:

2009 Volvo Iron Mark (on S80)
My mother’s 2010 Volvo S80

The blue has been associated with Volvo’s logo for a long while now, and it’s slowly been disappearing from the lineup (in favor of black in the same location). However, they’ve decided — they being both Volvo Cars and Volvo Group, two distinct entities (the latter including Volvo Trucks, the Volvo construction folks, Volvo Penta [marine], etc.) — to change to this new, more austere logo and word mark simultaneously. Aaaaaand:

2021 Volvo Iron Mark

Words fail me. Thankfully, there’s been plenty of coverage. See Brand New (subscription), CarScoops, and The Drive. What’s interesting — and largely gone under the radar — is that the logo debuted on a concept car back in June.

Volvo Concept Recharge (2021)

It’s part of a trend, too:

2021 car logo redos

See the previous coverage on Foreword. Can’t go, however, without a hat tip to Kristen Shaw at The Drive, who dug out this 1937 version — which, I’d argue, beats ’em all. Kudos.

Volvo logo (1937)